How to use popularity and marketing

Popularity tools turn a well-run hotel into a busy one. This guide follows systems described in recent Steam dev posts and demo marketing menus.

Step 1 — Fix operations first. Stock rooms tied to active guest requests. Partially themed suites waste ad spend.

Step 2 — Flyer boards. Cheap local awareness; place where guests path naturally. Good for early demo nights when reputation is still low.

Step 3 — Standard ads. Run when occupancy dips below your target and staff can handle +1 concurrent guest.

Step 4 — Targeted ads. Match ad tier to your best-themed room—medieval, office, or VIP suites—to attract guests who pay premium rates.

Step 5 — Promoters. Treat like staff investments; verify they increase flow on nights you already profit. Cross-check with profit calculator.

Track results across three in-game days before doubling spend. Deep dive: popularity system page and marketing items.